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	<title>Adsenseology &#187; Google</title>
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	<description>The Adsense Resource Guide</description>
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		<title>Why Use Google Adsense?</title>
		<link>http://www.adsenseology.com/adsense-benefits/why-use-google-adsense/</link>
		<comments>http://www.adsenseology.com/adsense-benefits/why-use-google-adsense/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 00:44:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adsense Benefits]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[customizable]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://www.adsenseology.com/?p=141</guid>
		<description><![CDATA[Undoubtedly, you&#8217;ve heard about Google&#8217;s AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site? The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would [...]]]></description>
			<content:encoded><![CDATA[<p>Undoubtedly, you&#8217;ve heard about Google&#8217;s AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?</p>
<p>The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.</p>
<p>But that&#8217;s nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn&#8217;t just stop with making more money. Firstly, the ads are text only. That means they&#8217;re by far less obtrusive on your visitors then your average, flashy banner that&#8217;s designed to catch the eye of the visitor. </p>
<p>Sure, you&#8217;ll have to ensure they get better placement, so as to be noticed but despite that they don&#8217;t bother viewer&#8217;s as much as traditional ads. Think about the many sites you&#8217;ve seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.</p>
<p>Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to. </p>
<p>However, if any page on your site falls outside of these categories, the banners aren&#8217;t targeted anymore. And what that means is that you&#8217;re potentially showing ads to people who don&#8217;t have any interest in them and that can lead to inefficiencies. </p>
<p>With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site&#8217;s value and to the revenue it produces. </p>
<p>What&#8217;s more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site&#8217;s content, which brings an increase in your site&#8217;s overall visual quality as opposed to a traditional approach.</p>
<p>For many people, there&#8217;s also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today. </p>
<p>It&#8217;s free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.  </p>
<p>Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.</p>
<p>All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy &#038; paste a few lines and you&#8217;re all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site. </p>
<p>For any webmaster out there, that&#8217;s a killer scheme because it lets you draw the line between your site&#8217;s usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.</p>
<p>AdSense is a great advertising program because a lot of thought has went into making it &#8220;just work for everyone&#8221;. It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.</p>
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		</item>
		<item>
		<title>What is Google Adsense?</title>
		<link>http://www.adsenseology.com/featured/what-is-google-adsense/</link>
		<comments>http://www.adsenseology.com/featured/what-is-google-adsense/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 04:45:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pages]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.adsenseology.com/?p=140</guid>
		<description><![CDATA[What is Google Adsense? Whenever you&#8217;re online and browsing through different websites, you inevitably come across the &#8220;Ads by Google&#8221; advertisements placed in certain locations on various web pages. They&#8217;re hard to miss when you&#8217;re surfing around or using Google&#8217;s search engine. So, if you&#8217;ve been online for awhile you have undoubtedly seen Google Ads, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What is Google Adsense?</strong></p>
<p><a href="http://www.adsenseology.com/wp-content/uploads/2010/11/adsense-logo.jpg"><img class="alignleft size-thumbnail wp-image-254" style="border: 0pt none; margin-right: 20px;" title="adsense-logo" src="http://www.adsenseology.com/wp-content/uploads/2010/11/adsense-logo-150x150.jpg" alt="Adsense Logo" width="150" height="150" /></a>Whenever you&#8217;re online and browsing through different websites, you inevitably come across the &#8220;Ads by Google&#8221; advertisements placed in certain locations on various web pages. They&#8217;re hard to miss when you&#8217;re surfing around or using Google&#8217;s search engine. So, if you&#8217;ve been online for awhile you have undoubtedly seen Google Ads, which have become a familiar sight to most of us while browsing the web these days.</p>
<p>Google, Inc. runs the Google Adsense program, which is an ad serving application where webmasters can join the program, which then allows them to put either text, image or video advertisements on their websites. These advertisements are then administered by Google and will generate revenue for the website owner on either a per-impression or per-click basis.</p>
<p>The advertisements you see on various websites is determined by Google&#8217;s internet search technology and is based on website content, geographical location of the user and several other factors. Adsense has become a very popular way of placing advertising on a website, mainly because the ads aren&#8217;t as intrusive as banner ads, and the content of the advertisements is usually relevant to the website.</p>
<p>There are millions of web surfers who click on advertisements all the time. In fact, millions of people shop online. Maybe you&#8217;re one of them. And that&#8217;s exactly what the advertisers are hoping for, that their ads will grab your attention over all the rest and you click on them to see what they have to offer.</p>
<p>So, just exactly what is the Adsense program and how does it work? Basically, Adsense is just one part of Google&#8217;s advertising network, and Google will pay you money for sending visitors to ads generated by another Google advertising program called Adwords. Both Adsense and Adwords work together. That&#8217;s the simple explanation.</p>
<p>Essentially, there are two parts to Google&#8217;s advertising services. Those who desire to advertise their products and/or services online would use the Google Adwords service, and those who wish to display these ads on their own websites would use Google&#8217;s AdSense program. The best part is that no experience is necessary for either, which means that all webmasters have an opportunity to earn money from his or her website. However, I always recommend that you do your homework first, and study the tutorials on how to get started with each program.</p>
<p>Having a website is the first criteria that needs to be met. Participants don&#8217;t need to know anything about advertising, but your website must meet Google&#8217;s policy guidelines and terms of service before you will be accepted into either program. This is probably the most important point that most website owners fail to understand and most often fail to comply with, where you can and will be turned down because of this oversight of not playing by Google&#8217;s rules. Knowing and following these policy guidelines will insure much greater success using the Adwords and Adsense programs.</p>
<p>Once a webmasters&#8217; website meets Google&#8217;s standards and you&#8217;ve been accepted into the Adsense program, you will then be able to earn revenue from the first day you join and get your account and ads set up. Then, as your website traffic increases over time, so will your revenue. The more traffic, the more money you make. Remember, it&#8217;s a numbers game. The more targeted visitors your site attracts, the better chance of them clicking on your Adsense ads and earning you money.</p>
<p>Your website Adsense ads performance is also tracked by an assortment of customizable reports which provides you with some very useful statistical information, which means that Google tracks all the revenue you&#8217;re earning through the ads your visitors click on your website. Your total earnings will also be displayed within your AdSense account.</p>
<p>As the website owner you have control over how the ads are displayed on your website using the AdSense system editing tools. You also have the ability to block and filter certain types of advertisements. Depending on your websites subject matter, visitors should see relevant advertising that coincides with your sites content, which they should find useful based on their apparent interest in the subject of your website. This not only provides a much more valuable and user-friendly experience for your visitors, but also greatly increases the chance of you earning more Adsense revenue as well.</p>
<p>Website owners can earn a nice extra income from home using the Google AdSense program, so, it is highly recommended that you look into Google Adsense as a way to earn some extra online income. You&#8217;ll be glad you did.</p>
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		<item>
		<title>Adsense Pros and Cons</title>
		<link>http://www.adsenseology.com/featured/adsense-pros-and-cons/</link>
		<comments>http://www.adsenseology.com/featured/adsense-pros-and-cons/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 00:54:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet marketing]]></category>

		<guid isPermaLink="false">http://www.adsenseology.com/?p=144</guid>
		<description><![CDATA[You have that site on-line for quite a while, its generating a good number of hits every day and you&#8217;re thinking whether or not to use AdSense advertising on it to make it generate some form of income. Well this is a description of the pros and cons of this approach to Internet advertising. AdSense [...]]]></description>
			<content:encoded><![CDATA[<p>You have that site on-line for quite a while, its generating a good number of hits every day and you&#8217;re thinking whether or not to use AdSense advertising on it to make it generate some form of income.</p>
<p>Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.</p>
<p>AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.</p>
<p>AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.</p>
<p>AdSense can also very well integrated with your website, it&#8217;s easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.</p>
<p>AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it&#8217;s become sort of a business in itself.</p>
<p>It&#8217;s also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don&#8217;t have to create many accounts unnecessarily.</p>
<p>But as stated, above, there are some negative aspects to advertising with AdSense and here&#8217;s a small list of such cons.</p>
<p>Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called &#8216;click fraud&#8217;, which means somebody would be producing artificial clicks on your page.</p>
<p>There&#8217;s one really nasty side to that. It doesn&#8217;t have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.</p>
<p>The earning AdSense brings you are by no means constant. In fact, they&#8217;re not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It&#8217;s that kind of pressure that has a negative impact on you.</p>
<p>First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.</p>
<p>If you fail to do that you won&#8217;t have any visitors, and that of course means you won&#8217;t have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.</p>
<p>And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.</p>
<p>When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.</p>
<p>So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.</p>
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